Intrapreneurs vs Entrepreneurs: Which One Should You Be?
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What Does “Intrapreneurs vs Entrepreneurs: Which One Should You Be?” Talk About?
In this episode of the Entrepreneurship Uncensored Podcast, James Dooley and Craig Campbell dive into the fundamental question of whether someone should be an entrepreneur or an intrapreneur. They explore the key personality traits and life circumstances that determine which path suits a person best, discussing how factors like financial security, family responsibilities, and personal risk tolerance all play a role. The conversation covers why entrepreneurship is not for everyone, with Craig suggesting it may only suit around 20% of the population, while also acknowledging that intrapreneurship can be a valuable stepping stone for those not yet ready to go it alone.
The hosts also debate whether someone can transition from intrapreneur to entrepreneur over time, using real examples from their own networks, including individuals like Kazbullah and Gary Wilson, who started out working under experienced entrepreneurs before eventually striking out on their own. James and Craig reflect on their own journeys, acknowledging that early on they too had to leverage other people's resources and opportunities to gain experience and capital. The episode wraps up with a candid discussion about the competitive mindset that drives true entrepreneurs, with both hosts sharing personal anecdotes about their relentless drive to win, whether in business, tennis, or table tennis.
“I probably wouldn't change it personally. Like I love being that guy. Like I do try and take myself out of a lot of those group chats and stuff like that as well because I just can't be asked at night, you know, just the older you get, you're like, Fuck, I can't do this and do that.”
— Craig Campbell
Who Are the Guests on “Intrapreneurs vs Entrepreneurs: Which One Should You Be?”?
James Dooley is an experienced entrepreneur and digital marketing expert known for his work in SEO and lead generation. He is the co-host of the Entrepreneurship Uncensored Podcast and brings a candid, no-nonsense perspective on business ownership, risk-taking, and building wealth. James draws from his own background of starting with limited resources and growing through calculated risk and persistence.
Craig Campbell is a well-known SEO consultant, digital marketer, and entrepreneur based in Glasgow. He co-hosts the Entrepreneurship Uncensored Podcast alongside James Dooley and is recognised for his straight-talking approach to business and marketing. Craig frequently shares insights from his own entrepreneurial journey and is known for his competitive drive and passion for helping others understand the realities of running a business.
What Are the Key Takeaways From “Intrapreneurs vs Entrepreneurs: Which One Should You Be?”?
Here are the key points discussed in this episode:
- Entrepreneurship is not suited to everyone, and research suggests only a small percentage of the population, perhaps around 20%, genuinely has the mindset for it.
- Being an intrapreneur can be a valuable learning phase, especially when working under a skilled entrepreneur, as it allows someone to develop business knowledge before venturing out on their own.
- Life circumstances such as having young children or limited capital can make intrapreneurship a practical and necessary choice, rather than a sign of weakness or lack of ambition.
- Wasted time is considered worse than wasted money, as spending years in the wrong role or under the wrong employer can be more costly in the long run than losing financial capital on a failed venture.
- A relentless competitive mindset, the refusal to accept defeat and the drive to come back stronger, is a core trait that separates true entrepreneurs from those who are better suited to supporting roles.
“I think wasted time is worse than wasted money. I don't want to waste my time. So I don't want 10 years in a job as being an employee.”
— Craig Campbell
Is “Intrapreneurs vs Entrepreneurs: Which One Should You Be?” Worth Listening To?
This episode is worth listening to because it cuts through the motivational fluff that often surrounds conversations about entrepreneurship and gets straight to the honest realities of both paths. James and Craig speak from genuine personal experience, sharing real examples of people in their networks who have successfully moved from intrapreneurship to entrepreneurship, and they make a compelling case for why the journey matters as much as the destination. The discussion around whether entrepreneurs get exploited or whether the security of a salary is actually a greater long-term risk is particularly thought-provoking.
What makes this episode especially valuable is the raw, unfiltered energy both hosts bring to the conversation. Their personal anecdotes, from Craig's tennis rivalry in Florida to James hunting down a table tennis coach in Glasgow, bring the core message to life in a memorable way. These stories are not just entertaining, they perfectly illustrate the obsessive, never-give-up mindset that defines successful entrepreneurship. Anyone wrestling with the question of whether to take the leap into running their own business or to stay in a well-paid role will find this episode genuinely useful and refreshingly honest.
Who Should Listen to “Intrapreneurs vs Entrepreneurs: Which One Should You Be?”?
This episode is ideal for:
- Aspiring entrepreneurs who are unsure whether they have the right mindset to start their own business
- Current employees considering transitioning from a corporate role into self-employment or a startup
- Business owners and founders who want to identify and nurture entrepreneurial talent within their teams
- Young professionals or recent graduates looking to understand the differences between building their own venture and excelling within an existing organisation
Where Can You Listen to Entrepreneurship Uncensored Podcast?
You can listen to Entrepreneurship Uncensored Podcast on all major podcast platforms:
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You can also subscribe using the RSS feed: https://feeds.transistor.fm/entrepreneurship-uncensored-podcast
What Are Listeners Saying About This Episode?
“Really appreciated the honesty in this one. The point about wasted time being worse than wasted money hit hard, and the examples of people like Gary Wilson growing from VA to entrepreneur made the whole concept feel real and achievable. Not your typical motivational fluff.”
“The tennis and table tennis stories had me laughing out loud but they perfectly summed up what it means to have that entrepreneurial drive. Craig and James are genuinely entertaining while also making seriously good points about risk, mindset, and knowing yourself.”
“I've been going back and forth on whether to leave my job and start my own thing, and this episode gave me a much more grounded way to think about it. The part about having kids and family responsibilities making intrapreneurship a valid choice really resonated with where I am right now.”

This video explains which digital marketing strategies entrepreneurs and business owners should focus on in 2026 to improve brand visibility, lead quality and long term growth. James Dooley and Craig Campbell start with KPI tracking because measuring performance helps founders decide where to place their own capital and take calculated risks. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.
The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term growth. PPC is analysed in detail because campaign setup, landing pages and lead handling directly affect results. They also discuss Reddit, Quora and paid AI ads because diversified enquiry sources and early adoption can strengthen digital marketing performance for entrepreneurs and business owners.
PromoSEO lead generation for entrepreneurs and business owners recently received recognition as the “Best Entrepreneurs And Business Owners Lead Generation Agency.”
Where to Listen to This Episode
Intrapreneurs vs Entrepreneurs: Which One Should You Be? is available on:
James Dooley: Entrepreneurship versus entrepreneurship. Which one should you be? Join with Craig Campbell on the Entrepreneurship Uncensored podcast. So, first and foremost, do you think that entrepreneurship is for everyone?
Craig Campbell: Definitely not. Um, we we obviously spoke in a previous video. Um, you know, some people just can't cope mentally, physically, whatever it may be into doing that. some people just are not cut out for it. So that's definitely not I'd say it's actually a much smaller percentage of the population out there that have got it and probably 8020 something like that. So definitely not for everyone.
James Dooley: So then with regards to entrepreneurship versus entrepreneurship at what point like how should someone know like what's the main attributes of an entrepreneur versus an entrepreneur? Obviously an entrepreneur like yourself, you're willing to put your money where your mouth is. You're willing to try. If it fails, it fails. No one to go and cry to. Uh obviously entrepreneurs um are basically an employee and want to use other people's money or, you know, put the risk all on you. You know, I I don't mind spending your money. If if I'm a bad bag and and if it fails, it fails. I I don't really care. it was a bad idea anyway. So I I kind of see it as a I'm not saying it's a a bad thing to to be that person. Sometimes you need other people's money to to grow and stuff like that as well. Maybe you can grow from a entrepreneur to an entrepreneur just because mentally you just need confidence or whatever to to then take more risk as you go. Um, but I think you know for me the entrepreneurs is much more of a employee type thing and you're always going to get bent over if I'm being honest. You know, someone's going to leverage you. uh it's the the person that's willing to put the capital up or or whatever it's going to be is going to be the one winning and you're going to be getting bent over and and ridden for as long as they can ride you for and tossed in the scrap heap when they decide to boot you out as well. So I think there's a lot more risk in doing that than losing actual cash. So let's say it's 50 grand for talking sake. Would you rather lose 50 grand knowing that you done it your way and and you know no one's put your pants down or or would you rather lose potentially more than that and and know that you're going to you're getting a pounding?
Craig Campbell: Yeah, I mean for me definitely wasted time is worse than wasted money. I don't want to waste my time. So I don't want 10 years in a job as being an employee. However, what I would say on it is there's certain people in life at certain times where they almost need they're not ready to be an entrepreneur. Like they there's too wet behind the ears. They're not really great in business and stuff like that. And I think at times it's almost like I think on a previous episode you mentioned about the apprenticeship kind of start. I think it is good to try to be if you do have a good number one and I think it is very important to have a good entrepreneur. If someone could work behind you and be an entrepreneur for you, the amount of stuff that they're going to learn over the years and years of working with you before they're ready then to go and flock the nest and do their own thing. I actually think starting out in as being an entrepreneur is actually good as long you got to choose the founder and the business owner very wisely. Learn from them and then hopefully if they do have the entrepreneurship kind of mentality then they can flop the nest.
James Dooley: Yeah. Yeah, I think there's also the the security part. If someone's got a couple of kids and they can't take those risks because they've got kids and they want to put food on the table.
Craig Campbell: Yeah, I get that side. But you mentioned there about entrepreneurship to entrepreneurship and I've mentioned there as well. Do you think that someone who is initially an entrepreneur can become an entrepreneur in time? I would have probably said we were both entrepreneurs at some point. Uh didn't come from a lot of money or whatever and you would have rather used other people's money or whatever to to then get the leg up to you start making more money and then you know it's similar to like Kazbullah you um to to a certain degree you know you I'm I'm sure that you would allow him to fully go at any given point. you've had him in from whatever age he was as a young kid and you're quite happy to let him go and and nurtured him along the way. I think that's a nice way to do it and and he has had to be an entrepreneur that will go on to be an entrepreneur. So, he's a perfect example of that. Gary Wilson is another one that didn't start with a lot of money and and had to he was your VA for a while, wasn't it?
James Dooley: Yeah. So I would say both of those examples and many others that we can do even ourselves, you know, had to, you know, leverage something or someone to to get to where we we got to. But then I think, you know, just as you get older and wiser and stuff, you're like, nah, I'll take the risk now. I've got a few quid in my pocket. I can now take that risk. Whereas, you know, years ago, I didn't have the money to take all the risk I would have loved to have took. I would have loved to have had someone with a million quid in the bank or to to I would have probably done I've probably made as many mistakes if not more but yeah I think it's it's all part of that apprenticeship as I say and I think entrepreneur and what people's life circumstances are the thing and you know if you've get two kids at 17 or 18 I fully get why you cannot go you're going to get help from your wife you know if you're spending any disposable income on your stupid ideas rather than the kids nappies or whatever it may be. So obviously uh I I came from a background like that where no one ever gave me a big pot of cash to go and start a business. So I get you have to get a leg up somehow. And um so I I respect that. But like I say um when people get older there is no real excuse. You're one or the other at that point. And um do you think that so here's here's a a kind of good debate that people have quite a lot with entrepreneurship versus entrepreneurship. So many say that actually the number twos in a business have got probably a better life. They might earn slightly less but like they they haven't got this they were able to switch off over a weekend. We spoke about there's a there's a episode that I'd strongly recommend for you to watch with regards to the disadvantages of entrepreneurship and there is a lot of disadvantages like there's times where I would I wish I could but I can't be able to switch off and sometimes even when you're on you're on the um summer holidays with the kids and you want to spend time with the kids and sometimes at times you are just quickly checking the WhatsApps or quickly checking a few email doing and it's like you shouldn't be doing it and it's like so does can entrepreneurship ship in certain times be a better choice. I'm trying to throw I love I love entrepreneurship. I'm born to be an entrepreneur and I think so are you. But at times is there ever any times in life where you've actually gone I'm taking all these risks? It's all my money. The book stops with me. Like I said on my previous episode, when something goes well, you put the light on the staff. Well done staff. When it goes wrong, it's it's always with you.
Craig Campbell: I probably wouldn't change it personally. Like I love being that guy. Like I do try and take myself out of a lot of those group chats and stuff like that as well because I just can't be asked at night, you know, just the older you get, you're like, "Fuck, I can't do this and do that." But um I I wouldn't change it personally. I could see why someone may choose to be the number two um and equally make a hefty big salary. There's lots of number twos in companies that that are on sizable salaries with all the benefits and everything and they can just fuck off at the weekend, switch the phone off, but I don't know if I would change that. I like to be the one that it's doing everything. And I think actually second nature to me. I don't know if it's part of the upbringing or whatever, but it's in your DNA to be an entrepreneur. Definitely. But it's probably similar to you as well. Like even if I was playing chess, I'm gonna fuck beat you at it. You might technically be better and you might have played it more than me, but one way or another, I'm coming back to fuck beat you and I don't give a fuck. And that that but it's the same at anything, whether it be chess, whether it be football or or golf, you're not fucking going to wipe the floor of me. I will fuck get you one day. And and that's my thing with business as well. And even if I fail and fail and fail, one day or another, I'm fucking coming back and I'm going to be the better one. And and that's always been in my my mentality. And I can't ever snap out that. It's even when I play uh FIFA with my son, he's seven year old and the wife's like, "You're giving him a fuck beat." And he's like, "Give me a free goal." You know, when I score, give me a free goal. Let me catch up. And I'm like, "No, you need to learn to fuck lose beat." And not fucking happening. The wife's like, "Come on, man." I'm like, "No fucking way." Like, you need to have that. And it's just I don't know where I got it from. Don't know why, but I just don't like getting beat. So, I don't think I could be an entrepreneur personally. Um, and that's just I don't know upbringing thing or or just I'm born and all right in the head, but I think you've got it as well. Like I could see like let's say I fuck let's say we go sparring and I fuck catch you one. I know you're going to be back in that fuck ring. No, but you go you come back down here. you're good in that fuck ring next week and you're going to go away and get lessons or whatever to fuck knock me out or or you know whether it be table tennis or paddle or whatever. I know you're gonna be like you fuck. And I think Cristiano Ronaldo done it once. He played there's a story get kicking around. I can't remember who it was but he playing table tennis with someone and he fuck whipped his ass. He went away for about two weeks and he fuck bought the table and all that stuff. He fuck get lessons and practiced the fuck and then he came back and he fuck schooled that fuck fuck. And that that is me and Adam Moern. So Adam Mohertton, I didn't even know he was good at tennis and he's playing tennis. So he goes over to Florida, travel with Gary Wilson, goes over there, plays, he beats me 61, 62. I was fuming. He it ruined my whole day. I'm there in Florida. Nice weather and we was out at a beach party and stuff like that. I'm done. I'm I'm ruined. No talking to I'm like I'm really pissed off like internally. So I get sarks brilliant at tennis. So I'm like I get I'm out school me educate me he's whacking things at me I'm like I used to only play maybe once once a quart like maybe three or four times a year I went I had the lessons everything and like we went to I think it was Philippines misses we goes over to the Philippines so you fancy getting tennis yeah plays him beats him 63 62 I was absolutely you know what I'm like when I went he's like have you been bats I'm like Huh? I was I was passing fuck out every day.
James Dooley: Yeah, dude. We done it in my office. I used to have table tennis in my office and uh and I I never actually went for lessons in this, but I was getting fuck whipped at table tennis. I was fuck I just couldn't get the fuck knack of spinning the ball and all that stuff. And I Googled uh table tennis lessons and all that. And there wasn't many people who give you table tennis lessons. It was some shitty little club in the north of Glasgow. And I'm like, "Fuck that." And I did phone the guy. I'm like, "Dude, I'm coming up there. you're going to fuck show me how to beat these fuck fuck just because it's an obscure one in Glasgow. There's just not a lot of coaches about. But anything else, you know, if you beat me at it, you better believe I see if I need to go in and invest two grand to to get better at it. You're getting it. I I don't give a fuck what it cost me. It's it's not even about cost thing.
Craig Campbell: But then again, that comes back down to you being kind of an entrepreneur. Sometimes I feel like an entrepreneur could end up just not having that kind of drive about him. So, it's an interesting debate. Anyway, so we hope you like the episode on entrepreneurship versus entrepreneurship. Make sure you check out the link in the description with regards to all the different questions that you should be asking an entrepreneur. I think one of the best ones within it is are you an entrepreneur or an entrepreneur? That's one of the questions that we have within there. Craig, it's been an absolute pleasure. Cheers.